Our best offer:

Lock in a year of Digiday+ for 35% less. Ends May 29.

SUBSCRIBE

WTF Series

Stay in the know with this series of WTF articles, where we break down media and marketing's most confusing terms.

WTF is back button hijacking?

Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.

HTTPS · digiday.com
← Home